Queerisation of Medium. To the Queer Plasticity of Sign Structure

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gender multiples
Cyborg Manifesto
total design
artistic alphabet

How to Cite

Deikun, I. (2020). Queerisation of Medium. To the Queer Plasticity of Sign Structure. Galactica Media: Journal of Media Studies, 2(1), 168-183. https://doi.org/10.46539/gmd.v2i1.101


This article focuses on the study of emancipatory strategies and reveals contradictions between the rhetorical strategy in the Cyborg Manifesto and its pragmatics, on the one hand, and the discrepancy between the content and the social reflection of the concept of “multiple gender” developed by Judith Butler in Gender trouble, on the other. The author started to unfold this problematic in the paper Fleeing Queer (Vita Cogitans, 2019).

The author argues that the main reason for these contradictions is the inherent neglect of sign-medium specificity by structuralists. Following the criticism initiated by Regis Debray who proposes a new vision of sing focused on its materiality, the author outlines a way to the range of genres which seems to be more adequate to the rates of Cyborg Manifesto and proposes to consider practices which save the room for multiplicity and indeterminacy in the sense of Bergson, Matière et Mémoire, on the level of sign-medium. From this perspective the sign-medium continuum makes us seek for what we could indicate as “queerisation of medium”. We show the corresponding possibilities on the example of the alphabet and writing invented by a Moscow artist Anya Belousova.



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