Abstract
In the context of rapidly evolving digital technologies, the dissemination of information in new media is accompanied by a number of challenges, including the proliferation of disinformation, fake news, and information pollution. Notwithstanding the growing importance of new media literacy (NML), its integration into educational programs and public policies remains insufficient. Moreover, research often focuses on narrow aspects or specific audiences, which limits the understanding of NML’s societal impact. The objective of this study is to conduct a bibliometric analysis of extant research on new media literacy with a view to identifying key trends, research gaps and priority directions. A review of 217 publications from the Scopus database revealed that the primary research topics include the use of new media, social media, combating fake news, and fostering participatory culture. A geographic analysis identified the United States, Türkiye, and China as the countries with the most research output in this field. The study highlights the need for more in-depth educational programs, greater awareness among diverse social groups, and the use of interactive technologies to develop critical thinking skills. The findings are intended for researchers in media literacy, educators, policymakers, and program developers interested in advancing NML and integrating it into societal and educational practices.
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