The paper analyses the slogans of “Monstration”, a manifestation that was held for the first time in Novosibirsk in 2004 and has become an important social and cultural event in many other Russian cities as well as in some other countries. The corpus compiled by the author includes about 4000 slogans and allows, basing on the theory of speech genres, to highlight the main topics and structural features of this type of texts and to identify their similarities and differences with the slogans of political manifestations. The study proves that Monstration may be considered as a form of “linguistic self-defense” and could be compared with the linguistic resistance that existed in the Soviet Union: the totalitarian language that dominated the public sphere was opposed by the anti-totalitarian language used in the sphere of personal communication; and one of the main instruments of the anti-totalitarian linguistic self-defense was irony. It seems that in 2019, the totalitarian language in Russia was yet at such a stage of development that language resistance was relevant; however, it was feasible not only in private space (and the Internet), but also manifested itself in public space from time to time.
Alekseevsky, M. (2014). Who are all these people (with posters)? In A. Arkhipova & M. Alekseevsky (Eds.), “We are not dumb!”: Anthropology of protest in Russia, 2011–2012 (pp. 63–82). Scientific publishing house ELM. (In Russian).
Bakhtin, M. (1999). Rabelais and His World. Hudozhestvennaja literatura. (In Russian).
Bakhtin, M. (2000). The Problem of Speech Genres. Author and Hero. Towards Philosophical Foundations for the Human Sciences. Azbuka. (In Russian).
Chudakova, M. (2007). New works: 2003–2006. Vremya. (In Russian).
Dentith, S. (2000). Parody. Taylor & Francis US. https://doi.org/10.4324/9780203451335
Efanova, E., & Matyusova, A. (2018). Monstration as a Form of Social and Political Activity of Today’s Youth. Bulletin of Moscow State Regional University, 2, 69–92. https://doi.org/10.18384/2224-0209-2018-2-871 (In Russian).
Fedorova, L. (Ed.). (2016). Carnival in language and communication. RSUH. (In Russian).
Gindin, S. (2015). Weak points of the theory of speech genres. In A. Zanadvorova (Ed.), Russian language today. Issue 6. Speech genres of modern communication (pp. 55–61). Flinta. (In Russian).
Gusejnov, G. (2004). СSoviet ideologemes in Russian discourse of the 1990s. Tri Kvadrata. (In Russian).
Kitaygorodskaya, M., & Rozanova, N. (2003). Modern political communication. In Modern Russian language: Social and functional differentiation (pp. 151–240). Jazyki slavjanskoj kul'tury. (In Russian).
Koretsky, V. (2002). For a fistful of dollars. EZH: elektronnyj zhurnal, 043. http://dust.kinoteatrdoc.ru/page_svoi.html (In Russian).
Krasnikova, A. (2020). Strada, Bachtin e i generi del discorso. Un’analisi di slogan carnevaleschi contemporanei [Strada, Bachtin and the genres of discourse. An analysis of contemporary carnival slogans]. In La Russia e l’Occidente. Studi in memoria di Vittorio Strada [Russia and the West. Studies in memory of Vittorio Strada] (pp. 118–133). Marsilio. (In Italian).
Levin, Yu. (1998). Selected works. Poetics. Semiotics. Yazyki russkoj kul’tury. (In Russian).
Loskutov, A. (2016). The Monstration Experience: Lecture. https://www.youtube.com/watch?v=ITV2hn76E4s (In Russian).
Matyusova, A. (2017). The history of the emergence of Russian Monstrations. Russian Political Science, 2, 87–93. (In Russian).
Nadezhkin, A. (2014). Means of linguistic expressiveness in the slogans of the Monstration festival. Bulletin of N.I. Lobachevsky University of Nizhny Novgorod, 2–3, 271–274. (In Russian).
Tynyanov, Yu. (1977). Poetics. History of literature. Cinema. Nauka. (In Russian).
Walter, H. (2016). Slogan as a speech genre of publicistic discourse. Medialingvistika, 3, 33–45. (In Russian).
Wierzbicka, A. (1993). Anti-totalitarian language in Poland: mechanisms of linguistic self-defense. Linguistic Issues, 4, 107–125. (In Russian).
This work is licensed under a Creative Commons Attribution 4.0 International License.