Abstract
This study investigates how people communicate their opinions about the Ram Mandir in Ayodhya, India (religious site dedicated to Rama) on Instagram**, with a focus on hashtags and social media dynamics. Instagram** has emerged as a significant platform for community interaction, enabling individuals to express their religious beliefs and cultural identities. This study examines Ram Mandir-related posts, comments, and hashtags using thematic analysis. Key themes have been identified, reflecting the diverse ways in which individuals articulate their emotions and perspectives concerning this significant cultural and religious site. The study’s analysis of these digital contacts sheds light on the broader societal ramifications as well as the function of social media in changing public discourse on religious and cultural concerns. The findings underscore the interplay between traditional religious sentiments and contemporary digital communication, illustrating Instagram’s** role as a platform for community engagement and cultural expression. This study contributes to our understanding of how social media platforms facilitate the expression of collective identities and religious fervor in contemporary contexts. The study emphasizes social media’s transformative impact on religious practices, cultural identity, and communal cohesion, as well as its role in encouraging conversation, event promotion, and the preservation of collective memory. Managerial implications include leveraging social media to enhance engagement, communication, and relationship building.
** – A social network owned by “Meta”, which is recognized as extremist in Russia
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** – A social network owned by “Meta”, which is recognized as extremist in Russia
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