The development of Internet technologies allows us to obtain any information on topics of interest. Modern search engines Yandex.ru and Google.com provide a selection of almost unlimited number of information resources for any requests of their users. But these engines also process the query itself. As the result, the researcher has a unique database. An important place in this search for information is played by queries indicating a certain interest in the Other. We try to understand who he is and what differs him from us.
On the basis of this, the preferences of users of national Internet networks were identified, which made it possible to build certain models characterizing the images of otherness of different ethnic groups. A considerable number of similar inquiries allowed authors to speak about the dominating images existing in consciousness of the modern person, concerning the Other.
The "sexuality" was chosen as the marker of otherness in this study. Researchers have chosen the peoples of East and South-East Asia as the object of such queries: the Chinese, Koreans, Japanese, Thais, Vietnamese, etc. The analysis of the obtained data allowed us to speak about the significance of sexual markers in the images of otherness of the peoples of the region. To the greatest degree, this characterizes the otherness of the Japanese image. The researchers also point out the increased interest in the sexuality of Koreans, which is connected with the growing popularity of k-pop in the world.
year in review. (2018). Retrieved from https://www.pornhub.com/insights/2018-year-in-review#us
Albright, J. M. (2012). Porn 2.0: The libidinal economy and the consumption of desire in the digital age. In Transformative consumer research for personal and collective well-being (pp. 527-550). Abingdon: Routledge.
Alexander, J. (2008). DISCURSIVE SEXUALITIES: Bridging Sexuality and Literacy Studies. In Theory and Practice for Composition Studies (pр. 33-74). Logan: University Press of Colorado.
Aliev, R.T. (2018). Vestimentary models of the Imaginative Other. Journal of Frontier Studies, (4), 76-97. doi:10.24411/2500-0225-2018-10024 (in Russian)
Aliev, R.T., & Yakushenkova, O.S. (2018). Alimentary models of the imaginative Other. Caspian Region: Politics, Economics, Culture, 4(57), 160-166. (in Russian)
Barss, P. (2011). The Erotic Engine. How Pornography has Powered Mass Communication, from Gutenberg to Google. Toronto: Anchor Canada.
Corrêa, S., Petchesky, R., & Parker, R. (2008). Sexuality, Health and Human Rights . New York: Routledge.
Cronin, B. (2008). Eros Unbound: Pornography and the Internet. In W. Aspray, & P. Ceruzzi (Eds.), The Internet and American Business (pp. 491-538). London: MIT Press.
Foucault, M. (2004). Use of pleasures. History of sexuality. (Vol. 2). Spb: Academic project. (in Russian)
Global top searches. (2019). Retrieved from https://www.pornmd.com/sex-search
Hindman, M. (2008). The Myth of Digital Democracy. Princeton: Princeton University Press.
Introna, L. D., & Nissenbaum, H. (2000). Shaping the Web: Why the Politics of Search Engines Matters. Inf. Soc., 16, 169-185.
Levi-Strauss, C. (2001). Structural anthropology. Moscow: EXMO-PRESS. (in Russian)
Markey, P. M., & Markey, C. N. (2010). Changes in pornography seeking behaviors following political elections: An examination of the Challenge Hypothesis. Evolution and Human Behavior, (31), 442–446.
Markey, P. M., & Markey, C. N. (2012). Pornography seeking behaviors. In Z. Yan (Ed.), Encyclopedia of cyber behavior (pp. 337–346). Hershey: IGI Global.
Parker, R. (2009). Sexuality, culture and society: shifting paradigms in sexuality research. Culture, Health & Sexuality, 11(3), 251-266.
Spink , A., Jansen, B., & Taksa, I. (2009). Handbook of Research on Web Log Analysis. Hershey: Information Science Reference.
Spink, A., & Jansen, B. J. (2008). Web Search: Public Searching of the Web. Heidelberg: Springer.
Spink, A., Partridge, H., & Jansen, B. (2006). Sexual and pornographic Web searching: Trends analysis. First Monday, 11( 9). Retrieved from https://firstmonday.org/ojs/index.php/fm/article/view/1391/1309
Top porn search-terms from each country. (б.д.). Retrieved from Buzzfeed News: https://www.buzzfeednews.com/article/katienotopoulos/top-porn-search-terms-from-each-country
United States vs Russia. Retrieved from https://www.pornhub.com/insights/united-states-vs-russia
Wilson, S., & Peterson, L. C. (2002). The Anthropology of Online Communities. Annual Review of Anthropology, (31), 449-467.
Women of the world. (2018). Retrieved from https://www.pornhub.com/insights/women-of-the-world
Wondracek, G., Holz, T., Platzer, C., Kirda, E. & Kruegel, C. (june 2010 г.). Is the Internet for Porn? An Insight Into the Online Adult Industry. WEIS. Retrieved from http://www.eurecom.fr/fr/publication/3278/download/rs-publi-3278.pdf
Yakushenkov, S. N. & Yakushenkova, O. S. (2012). The body of a barbarian: constructing the image of the Other on the Chinese frontier. Caspian region. Politics, economics, culture, (4), 233-240. (in Russian)
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.