Modeling the Imaginary on the Internet: Transforming of Alimentary Models of the Other
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The Imaginative Other the Other alimentary culture The Internet modeling correlation matrix Yandex Google

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Aliev, R., & Yakushenkova, O. (2019). Modeling the Imaginary on the Internet: Transforming of Alimentary Models of the Other. Galactica Media: Journal of Media Studies, 1(3), 72-93.


This article is devoted to the alimentary aspect of the image of the Other in the Russian sector of the Internet. Being a part of a more complex research, the article offers a comparison of the most frequent queries related to the alimentary nature of the Other for the last two years. The authors, using the Pearson correlation method, build models of alimentary characteristics of the otherness, comparing them with similar models in 2018. The analysis of Internet queries revealed the most popular stereotypes about the nutritional preferences of the Other and the fears associated with it. Comparison of the data obtained over two years showed the stable and dynamic aspects of the alimentarity of the Other. Each of the constructed models reflects both the real facts of alimentary culture of other peoples, and stereotypes based on fear of Alien.

The study of the dynamics of alimentary otherness markers revealed the fact of qualitative changes in the interest in gastronomic practices of the Far Eastern peoples with fixation of attention on the visual component of the process of eating, while markers of cannibalism, which were relevant to the images of the Other in 2018, are no longer in the new data. This research also confirmed the thesis of blurring cultural boundaries in the characteristics of the alimentary otherness in the image of the Other.
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