Old Wine into New Wineskins: Chinese Vloggers between Tradition and Modernity
pdf (Русский)

Abstract views: 108
PDF Downloads: 55

Keywords

mediascapes
Internet
Vlogging
China
Traditional culture
Poetics of new narratives
Li Ziqi
Dianxi Xiaoge
Hanfu

How to Cite

Yakushenkov, S., & Yakushenkova, O. (2020). Old Wine into New Wineskins: Chinese Vloggers between Tradition and Modernity. Galactica Media: Journal of Media Studies, 2(4), 52-86. https://doi.org/10.46539/gmd.v2i4.139

Abstract

Following the definition of A. Appadurai, the authors consider some aspects of the mediascape of China within a certain images. Particular attention is paid to such a new form as vlogging, based on thematic video narratives. The article deals with two interesting cases: the works of Chinese women Li Ziqi and Dianxi Xiaoge. The choice of these vloggers was based on important characteristics related to their popularity in China and abroad, the conservatism of their content, and the connection with new technologies. Their work reflects many new trends in the development of the mediascape, based on both modern approaches to media production and traditional Confucian values. The themes of their works clearly show a call for rural simplicity, harmonious existence with nature, which gives people everything they need, commitment to traditionalism and rejection of modern technologies, connection with the family, and some other Confucian ideas. In turn, their popularity, especially in China, says that the ideology of their products is close to millions of fans of their work.

To prove that conservatism prevails in the modern cultural space of China, the authors analyze the emerging trend of fugu – ‘the revival of antiquity’, expressed in the desire to dress in medieval Chinese costume – hanfu. The movement for the revival of traditional Chinese costume which began in 2003 indicates the activation of the process of national self-identification, which was a kind of response to the strengthening of globalization and the active development of China, leading to various cultural transformations

 

https://doi.org/10.46539/gmd.v2i4.139
pdf (Русский)

References

Anderson, B. (2001). Imagined communities. Reflections on the Origin and Spread of Nationalism. Moscow.: «KANON-press-TS». (In Russian).

Appadurai, A. (1988). 1. Introduction: Commodities and the Politics of Value. In A. Appadurai (Ed.), The Social Life of Things: Commodities in Cultural Perspective (pp. 3-63). Cambridge, New York: Cambridge University Press.

Appadurai, A. (1990). Disjuncture and Difference in the Global Cultural Economy. Theory, Culture & Society, 7(2-3), 295-310.

Appadurai, A. (1996). Modernity at Large: Cultural Dimensions of Globalization. Minneapolis: University of Minnesota Press.

Buckley, C., & Northrop, K. (2018, 11 22). A Retro Fashion Statement in 1,000-Year-Old Gowns, With Nationalist Fringe. Retrieved 11 10, 2020, from The New York Times: https://www.nytimes.com/2018/11/22/world/asia/china-hanfu-gowns-clothing.html

Burgess, J., & Green, J. (2009). YouTube: Online Video and Participatory Culture. Cambridge: Polity Press.

Carrico, K. (2017). The Great Han: Race, Nationalism, and Tradition in China Today. Oakland: University of California Press.

China Population. (2020, November 10). Retrieved November 10, 2020, from Worldometer: https://www.worldometers.info/world-population/china-population/#:~:text=China%202020%20population%20is%20estimated,397%20people%20per%20mi2)

Chinese vlogger Li Ziqi announces new business selling local traditional Chinese dish. (2020, 08 19). Retrieved 11 11, 2020, from Global Times: https://www.globaltimes.cn/content/1198238.shtml

Chiu, C., Ip, C., & Silverman, A. (2012, April 1). Understanding social media in China. McKinsey Quartely.

Creemers, R. (2018). Cyber-Leninism: The Political Culture of the Chinese Internet. In M. Price, & N. Stremlau (Eds.), Speech and Society in Turbulent Times. Freedom of Expression in Comparative Perspective (pp. 255-273). New York: Cambridge University Press.

Deibert, R. J. (2002). Dark Guests and Great Firewalls: The Internet and Chinese Security Policy. Journal of Social Issues, 58(1), 143--159.

Dianxi Xiaoge. (n.d.). Retrieved 11 14, 2020, from Weibo: https://weibo.com/u/6061180654?is_all=1

Dianxi, X. (25 07 2018 г.). Dianxi Xiaoge. Получено 14 11 2020 г., из YouTube: https://www.youtube.com/c/%E6%BB%87%E8%A5%BF%E5%B0%8F%E5%93%A5dianxixiaoge/featured

Dumke, E. (2018). Li Ziqi: The Online Celebrity Bringing Ol’ School Traditions to the Modern World. Retrieved 11 10, 2020, from Chinosity: https://www.chinosity.com/2019/04/13/li-ziqi-the-online-celebrity-bringing-ol-school-traditions-to-the-modern-world/

Geng, L., Xie, X., & Zuyi, L. (2016). Taobao practices, everyday life and emerging hybrid rurality in contemporary China. Journal of Rural Studies, 47(B), 514-523.

Giese, K. (2003). Internet growth and the digital divide: implications for spatial development. In C. R. Hughes, & G. Wacker (Eds.), China and the Internet: politics and the digital leap forward (pp. 30-57). London; New York.

Goldthread. (2019, 09 13). Exclusive Interview With Li Ziqi, China’s Most Mysterious Internet Celebrity. Retrieved 11 11, 2020, from YouTube: https://www.youtube.com/watch?v=J9CfVcXoYh4&list=PL92YWp8gq03GwC8ksjJiJ_s2xq0QVM6w7&index=2

Hao, Y.-P., & Wang, E.-M. (1980). Changing Chinese views of Western relations, 1840–95. In The Cambridge History of China, 1800–1911 (pp. 141-201). London, New York: Cambridge University Press.

Jameson, F. (1998). The Cultural Turn: Selected Writings on the Postmodern 1983-1998. New York: Verso.

Kaisa. (26 09 2019). Li Ziqi – the only blogger I am subscribed. Retrieved 11 11 2020, from Spletnik: http://www.spletnik.ru/blogs/krasota/173161_li-ziqi-edinstvennyy-videobloger-na-kotorogo-ya-podpisana

Lefebvre, H. (2015). The Production of Space. Moscow: Strelka Press. (In Russian).

Leibold, J. (2010). More Than a Category: Han Supremacism on the Chinese Internet. The China Quarterly, 203, 539 - 559.

Levenson, J. R. (1970). The Genesis of Confucian China and Its Modern Fate. In L. P. Curtis (Ed.), The Historian’s Workshop: Original Essays by Sixteen Historians (pp. 277-291). New York: Knopf.

Li Ziqi at last told about herself! (15 09 2019 г.). Retrieved 10 11 2020, from Yehe.Asia: https://yehe.asia/articles/themes/traditions/411-Li_Ziqi_is_finally_told_about_herself/

Li Ziqi. (n.d.). Li Ziqi. Retrieved 11 13, 2020, from Weibo: https://weibo.com/p/1005052970452952/home?from=page_100505&mod=TAB&is_all=1#place

Li, A. H. (2017). E-commerce and Taobao Villages. A Promise for China’s Rural Development? China Perspectives(3), 57-62.

Li, Z. (2017, 08 22). Liziqi. Retrieved 11 11, 2020, from YouTube: https://www.youtube.com/c/cnliziqi

Lin, Y. (2019, Yanliu Lin). E-urbanism: E-commerce, migration, and the transformation of Taobao. Cities, 91, 202-212.

Liu, M., Zhang, Q., Gao, S., & Huang, J. (2020). The spatial aggregation of rural e-commerce in China: An empirical investigation into Taobao Villages. Journal of Rural Studies, In Press.

Mei, H. (2011). Chinese Clothing. New York: Cambridge University Press.

Miller, T., Govil, N., McMurria, J., & Maxwell, R. (2001). Global Hollywood. London: BFI Publishing.

Min Jiang. (2010). Authoritarian Informationalism: China’s Approach to Internet Sovereignty. SAIS Review, 30(2), 71-89.

Negro, G. (2017). The Internet in China: From Infrastructure to a Nascent Civil Society. N.C.: Palgrave Macmillan.

Qi, J., Zheng, X., & Guo, H. (2019, February). The Formation of Taobao Villages in China. China Economic Review, 53(C), 106-127.

Qi, Y. (2000). The Current Situation and Prospect of Chinese Information Resources on the Web. Social Science Computer Review, 18(4), 484-489.

Rhoads, E. J. (2000). Manchus & Han: Ethnic Relations and Political Power in Late Qing and Early Republican China, 1861-1928. London: University of Washington Press.

Roberts, M. E. (2018). Censored: Distraction and Diversion Inside China`s Great Firewall. Princeton; Oxford: Princeton University Press.

Shijing. (1957). Moscow: Academi of Science of USSR. (In Russian)

Spangler, T. (2019, 05 03). YouTube Now Has 2 Billion Monthly Users, Who Watch 250 Million Hours on TV Screens Daily. Retrieved 11 11, 2020, from Variety: https://variety.com/2019/digital/news/youtube-2-billion-users-tv-screen-watch-time-hours-1203204267/

Tai, Z. (2006). The Internet in China: cyberspace and civil society. New York: Routledge.

Tuan, Y.-F. (2001). Space and Place: The Perspective of Experience. Minneapolis: University of Minnesota Press.

Tuan, Y.-F. (2003). On Human Geography. Daedalus, 132, стр. 134-137.

Wang, J., & Wang, C. (2020). Social Dimensions of the Internet Economy. In S. Liu, & J. Wang (Eds.), The Internet Society in China. A 2016 Report (pp. 1-55). Singapore: Palgrave Macmillan.

Wang, X. (2016). Social Media in Industrial China. London: UCL Press.

Wei, Y. D., Lin, J., & Zhang, L. (2020). E-Commerce, Taobao Villages and Regional Development in China. Geographical Review, 110(3), 380-405.

Yakushenkov, S. N. (2016). Gloomy clouds cover the border - the stern land is enveloped in silence. Journal of Frontier Studies, (4), 7-32. (In Russian)

Yakushenkov, S. N., & Romanova, A. P. (2016). Horrid landscape of Chora or Plato vs Turner. Voprosy Filosofii, (12). 73-81. (In Russian)

Yakushenkov, S. N., & Yakushenkova, O. S. (2012). Barbarian Body: Construction Of The Alien's Body On The Chinese Frontier. Caspian Region: Politics, Economic, Culture, (4), 233-240. (In Russian)

Yan, A. (2020, 01 10). Chinese YouTube star Li Ziqi dismisses claim she makes US$24 million a year. Retrieved 11 11, 2020, from South China Morning Post: https://www.scmp.com/news/china/society/article/3045620/chinese-youtube-star-li-ziqi-dismisses-claim-she-makes-us24m

Yang, C. (2017, 11 06). China’s Cultural Revivalists: More Than Just Quirky Throwbacks. Retrieved 11 15, 2020, from Sixth Tone: https://www.sixthtone.com/news/1001121/chinas-cultural-revivalists-more-than-just-quirky-throwbacks

Yu, J. (2020, 8 14). To China critics, vlogging village life is propaganda. Retrieved 11 11, 2020, from Global Times: https://www.globaltimes.cn/content/1197734.shtml

Zhang, F. (2009, 05 31). Hanfu: Weaving pride with fashion. Retrieved 10 10, 2020, from Global Times: https://www.globaltimes.cn/content/433532.shtml

Zhang, L. L. (2006). Behind the 'Great Firewall'. Decoding China’s Internet Media Policies from the Inside. Convergence: The International Journal of Research into New Media Technologies, 12(3), 271–291.

Ziqifan. (2020, 01 22). Li Ziqi vs. Dianxi Xiaoge: Similar Idea, Different Style, Equally Amazing. Retrieved 11 13, 2020, from Li Ziqi Unofficial Fan Page: https://liziqi.fan/news/li-ziqi-dianxi-xiaoge-similar-idea-different-style/

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.