Keywords
How to Cite
Abstract
The authors actualize the problem of studying neuro-metaphor as an element of the user interface human-computer. By analyzing the epistemological boundaries of the concepts information and interface in theoretical discussions of the philosophy of science and technology, the authors reveal the heuristic potential of the category of interface in media. Analysis of the dialectical-dialogical field of theoretical discussions on the social and technological role of metaphor calls into question the adequacy of defining the intensively developing technogenic environment as an information one. The problems of modern society were predicted in W. Gibsons debut story in 1977. The authors achieve the goal of the study, the clarification of individual properties of the interface with human participation in the media space of modern society, by a set of theoretical means, consistently solving the cognitive problems outlined above. It becomes obvious that the heuristic potential of the interface category in media is not limited to the mobile boundary of human interaction with technogenic reality: almost any human interaction with the surrounding reality can be considered with its help. The study confirms the significant role of metaphor in the functionality of interfaces, due to the absence of such a property of information as informativeness in natural and artificial technogenic information environments, and the value of modeling prospective risks and threats in artistic creativity as a subject of media studies. The article will be of interest to media theorists, cultural scientists and philosophers dealing with problems of mass culture, art and scientific communication.
References
Afanasov, N. (2022). Cyberfeminism as Science Fiction. Drawn in Japan. Galactica Media: Journal of Media Studies, 4(1), 71–95. https://doi.org/10.46539/gmd.v4i1.248 (In Russian).
Agape, A.-G., Stoenciu, D., & Chircu, C.-C. (2024). Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR), A Necessity of The Modern Diving Technology. Land Forces Academy Review, 29(2), 179–184. https://doi.org/10.2478/raft-2024-0019
Aliev, R. (2024). Beyond Usability: A Critical Analysis of Interface Research. Galactica Media: Journal of Media Studies, 6(2), 223–259. https://doi.org/10.46539/gmd.v6i2.493 (In Russian).
Almasri, R. M., AlChamaa, W., Tehrani-Bagha, A. R., & Khraiche, M. L. (2020). Highly Flexible Single-Unit Resolution All Printed Neural Interface on a Bioresorbable Backbone. ACS Applied Bio Materials, 3(10), 7040–7051. https://doi.org/10.1021/acsabm.0c00895
Aristotle. (2000). Rhetoric. Poetics (I. P. Peshkov & G. N. Shelogurova, Eds.; O. P. Tsybenko, V. G. Appelroth, & F. A. Petrovskiy, Trans.). Labyrinth. (In Russian).
Baklanov, I. S., & Pelevin, S. I. (2022). Technologies and Technological Consciousness in the Evolution of Post-Industrialism: From Information Society to Knowledge Society and Digital Society. Bulletin of Moscow State Regional University. Series: Philosophical Sciences, 1, 60–67. (In Russian).
Baklanov, I. S., Baklanova, O. A., & Lukyanov, G. I. (2024). The Introduction of Artificial Intelligence into the Sociocultural Practices of Digital Society: Consequences and Risks of the Development of Industry 4.0. Eurasian Law Journal, 1(188), 519–520. https://doi.org/10.46320/2073-4506-2023-1-188-519-520 (In Russian).
Baklanov, I. S., Baklanova, O. A., & Osadchiy, A. A.. (2023). Features of sociocultural risks in the conditions of digitalization of sociocultural practices. Eurasian Law Journal, 12, 535–536. (In Russian).
Bakumenko, G. V. (2024). The Epistemological Frontier in the Culture of Science Communication after Paul Feyerabend. Philosophical Thought, 11, 1–11. https://doi.org/10.25136/2409-8728.2024.11.72190 (In Russian).
Bakumenko, G. V., & Luginina, A. G.. (2022). Virtualization of the Socio-Cultural Frontier “Tertius Romae”. Journal of Frontier Studies, 7(1), 265–293. https://doi.org/10.46539/jfs.v7i1.379 (In Russian).
Bakumenko, G. V., Biryukov, I. L., Scherbak, N. F., & Luginina, A. G. (2023). Hierarchical Metamodel of Communication in the Experience of Resacralization of Spiritual Practics. Galactica Media: Journal of Media Studies, 5(2), 15–45. https://doi.org/10.46539/gmd.v5i2.298
Bakumenko, G. V., Luginina, A. G., & Baklanova, O. A. (2024). Eschatology of the Singularity: “Deus ex machina” in the Construction of Film Images of the Future. Galactica Media: Journal of Media Studies, 6(3), 119–167. https://doi.org/10.46539/gmd.v6i3.516 (In Russian).
Bakumenko, G. V., Ustrizhitskiy, O. V., & Gritskevich, V. P. (2020). On the Practical Significance of the Theoretical Construct “Sociocultural Frontier”. Cultural Studies of the South of Russia, 2, 127–131. (In Russian).
Barnes, S. B. (1997). Douglas Carl Engelbart: Developing the underlying concepts for contemporary computing. IEEE Annals of the History of Computing, 19(3), 16–26. https://doi.org/10.1109/85.601730
Baudrillard, J. (1978). Kool Killer, Oder, Der Aufstand Der Zeichen. Merve Verlag.
Baudrillard, J. (1989). Videowelt Und Fraktales Subjekt. In Philosophien Der Neuen Technologie. In Ars Electronica (pp. 113–131). Merve Verlag.
Boufidis, D., Garg, R., Angelopoulos, E., Cullen, D. K., & Vitale, F. (2025). Bio-inspired electronics: Soft, biohybrid, and “living” neural interfaces. Nature Communications, 16(1), 1861. https://doi.org/10.1038/s41467-025-57016-0
Broer, I., Lemke, S., Mazarakis, A., Peters, I., & Zinke-Wehlmann, C. (Eds.). (2023). The Science-Media Interface: On the Relation Between Internal and External Science Communication. De Gruyter. https://doi.org/10.1515/9783110776546
Carroll, J. K., Mack, R. L., & Kellogg, W. A. (1988). Interface Metaphors and User Interface Design. In M. Helander (Ed.), Handbook of Human-Computer Interaction (pp. 67–85). Elsevier Science. https://doi.org/10.1016/B978-0-444-70536-5.50008-7
Chen, S., Jia, Y., Duan, B., Liu, T.-L., Wang, Q., Xiao, X., Nithianandam, P., Tian, X., Yang, C., Wu, C., Xie, Z., & Li, J. (2025). A sensor-actuator–coupled gustatory interface chemically connecting virtual and real environments for remote tasting. Science Advances, 11(9), eadr4797. https://doi.org/10.1126/sciadv.adr4797
Craig, R. T. (1999). Communication Theory as a Field. Communication Theory, 9(2), 119–161. https://doi.org/10.1111/j.1468-2885.1999.tb00355.x
Denisov, E. I. (2019). Robots, Artificial Intelligence, Augmented and Virtual Reality: Ethical, Legal and Hygienic Issues. Hygiene and sanitation, 98(1), 5–10. https://doi.org/10.18821/0016-9900-2019-98-1-5-10 (In Russian).
Entezarinajafabadi, A., & Roig, E. (2023). BEYOND PHYSICAL BOUNDARIES: THE IMPACT OF DIGITAL RENDERING ON SPATIAL IDENTITY. JOURNAL OF ARCHITECTURE AND URBANISM, 47(1), 87–94. https://doi.org/10.3846/jau.2023.18325
Eremenko, M. M., Bogatyrev, S. A., & Baklanov, I. S. (2023). Features and risks of application of artificial intelligence technologies in the media space of modern society. Eurasian Law Journal, 10, 362–363. (In Russian).
Feyerabend, P. (2010). Science in a free society (A. L. Nikiforov, Trans.). AST. (In Russian).
Floridi, L. (2004). Information. In L. Floridi (Ed.), The Blackwell Guide to the Philosophy of Computing and Information (pp. 40–61). Wiley-Blackwell. https://doi.org/10.1002/9780470757017.ch4
Foucault, M. (1994). The Order of Things (В. P. Vizgin & N. S. Avtonomova, Trans.). A-cad. (In Russian).
Foucault, M., & Miskowiec, J. (1986). Of Other Spaces. Diacritics, 16(1), 22–27. https://doi.org/10.2307/464648
Gadamer, H.-G. (1991). The inability to speak. In В. S. Malakhov (Ed.), The Relevance of the Beautiful (pp. 82–92). Iskusstvo. (In Russian).
Gal, M. (2020). The visuality of metaphors: A formalist ontology of metaphors. Cognitive Linguistic Studies, 7(1), 58–77. https://doi.org/10.1075/cogls.00049.gal
Gal, M. (2022). Visual Metaphors and Aesthetics. Bloomsbury. https://doi.org/10.5040/9781350127746
Galloway, A. R. (2012). The Interface Effect. Polity.
Gözen, J. E. (2020). The Fractal Subject and the Hologram Rose: On Baudrillard and Cyberpunk as Media Theory. SFRA Review, 50(4), 52–58.
Guo, Y., Luo, Y., Plamthottam, R., Pei, S., Wei, C., Han, Z., Fan, J., Possinger, M., Liu, K., Zhu, Y., Fei, Z., Winardi, I., Hong, H., Zhang, Y., Jin, L., & Pei, Q. (2024). Haptic artificial muscle skin for extended reality. Science Advances, 10(43), eadr1765. https://doi.org/10.1126/sciadv.adr1765
Henthorne, T. (2010). String theory, French horns, and the infrastructure of cyberspace. Technology in Society, 32(3), 204–208. https://doi.org/10.1016/j.techsoc.2010.06.001
Henthorne, T. (2011). William Gibson: A Literary Companion. McFarland.
Jenkins, H. (2003). Quentin Tarantino’s Star Wars? Digital Cinema, Media Convergence, and Participatory Culture. In D. Thorburn & H. Jenkins (Eds.), Rethinking Media Change: The Aesthetics of Transition (pp. 281–312). The MIT Press. https://doi.org/10.7551/mitpress/5930.003.0021
Jue, M. (2020). Wild Blue Media: Thinking through Seawater. Duke University Press. https://doi.org/10.1215/9781478007548
Kellner, D. (2003). Media Culture: Cultural Studies, Identity, and Politics Between the Modern and the Postmodern. Routledge. https://doi.org/10.4324/9780203205808
Kogan, N., Connor, K., Gross, A., & Fava, D. (1980). Understanding Visual Metaphor: Developmental and Individual Differences. Monographs of the Society for Research in Child Development, 45(1), 1–78. https://doi.org/10.2307/1165832
Lakoff, G., & Johnsen, M. (1980). Metaphors We Live By. The University of Chicago Press.
Lakoff, G., & Johnson, M. (2004). Metaphors We Live By (A. N. Baranov, Trans.). Editorial URSS. (In Russian).
Latypova, A. R., Lenkevich, A. S., Kolesnikova, D. A., & Ocheretyany, K. A. (2022). Study of Visual Garbage as Visual Ecology Perspective. Galactica Media: Journal of Media Studies, 4(2), 153–172. https://doi.org/10.46539/gmd.v4i2.283
Lin, Z., & Yang, L. (2020). A digital promised land? Digital landscape as a heterotopia for disabled people in China. Information, Communication & Society, 23(8), 1220–1234. https://doi.org/10.1080/1369118X.2020.1776366
Lotman, Yu. M. (2000). Semiosphere. Iskusstvo-SPb. (In Russian).
Maswanganyi, R. C., Tu, C., Owolawi, P. A., & Du, S. (2025). Single-Source and Multi-Source Cross-Subject Transfer Based on Domain Adaptation Algorithms for EEG Classification. Mathematics, 13(5), 802. https://doi.org/10.3390/math13050802
McLuhan, H. M. (2003). Understanding Media: The Extensions of Man (V. G. Nikolaev, Trans.). Kuchkovo pole. (In Russian).
Merton, R. K. (1948). The Self-Fulfilling Prophecy. The Antioch Review, 8(2), 193–210. https://doi.org/10.2307/4609267
Murphy, G. J. (2024). William Gibson’s “Neuromancer”: A Critical Companion. Palgrave Macmillan. https://doi.org/10.1007/978-3-031-56627-1
Neumann, M. (2018). Rubbish theory: The creation and destruction of value. European Societies, 20(4), 692–694. https://doi.org/10.1080/14616696.2018.1455885
Ocheretyany, K. A. (2024). Animal Interface: Digital Design beyond the Humankind. Galactica Media: Journal of Media Studies, 6(4), 59–83. https://doi.org/10.46539/gmd.v6i4.582 (In Russian).
Pinskaya, M. V., & Sviridova, I. D. (2024). Virtualization of Reality as a Cultural Universal. Philosophical Thought, 11, 52–64. https://doi.org/10.25136/2409-8728.2024.11.72316 (In Russian).
Popper, K. (1992). The Open Society and Its Enemies: In 2 Volumes (В. N. Sadovsky, Ed.). Kulturnaya initsiativa, Feniks. (In Russian).
R 50.1.041-2002. Recommendations for standardization. Information technology: Guidelines for designing profiles of the open system environment (OSE) of a user organization. (2002). https://gostrf.com/normadata/1/4293850/4293850696.pdf (In Russian).
Ricœur, P. (2008). The conflict of interpretations: Essays on hermeneutics (I. S. Vdovina, Trans.). Academic Project. (In Russian).
Rohrer, T. (2001). Even the interface is for sale: Metaphors, visual blends and the hidden ideology of the internet. In R. Dirven, R. M. Frank, & C. Ilie (Eds.), Current Issues in Linguistic Theory (Vol. 205, pp. 189–214). John Benjamins Publishing Company. https://doi.org/10.1075/cilt.205.12roh
Rohrer, T. (2017). Metaphors, Visual Blends and the Ideology of Information Technology. HERMES - Journal of Language and Communication in Business, 13(24), 131–159. https://doi.org/10.7146/hjlcb.v13i24.25572
Saco, D. (2002). Cybering Democracy: Public Space and the Internet. University of Minnesota Press.
Shannon, C. E. (1939). A Symbolic Analysis of Relay and Switching Circuits. Journal of Symbolic Logic, 2, 103–103.
Shannon, K. (1963). Mathematical theory of communication (В. F. Pisarenko, Trans.). In Р. L. Dobrushin & O. B. Lupanov (Eds.), Works on information theory and cybernetics (pp. 243–333). Foreign Literature Publishing House. (In Russian).
Shestakov, V. I. (1941). Algebra of two-pole circuits constructed exclusively from two-pole circuits (algebra of A-circuits). Automatics and Telemechanics, 6(2), 15-24. (In Russian).
Sinelnikova, L. N. (2020). The conceptual environment of the frontier discourse in humanities. Russian Journal of Linguistics, 24(2), 467–492. https://doi.org/10.22363/2687-0088-2020-24-2-467-492 (In Russian).
Sommerer, C., Mignonneau, L., & King, D. (2008). Interface Cultures: Artistic Aspects of Interaction. Verlag. https://doi.org/10.14361/9783839408841
Syamlan, A., Fathurachman, Denis, K., Vander Poorten, E., Pramujati, B., & Tjahjowidodo, T. (2022). Haptic/virtual reality orthopedic surgical simulators: A literature review. Virtual Reality, 26(4), 1795–1825. https://doi.org/10.1007/s10055-022-00666-y
Teilhard de Chardin, P. (2002). The Phenomenon of Man. Universal Mass (P. A. Sadovsky & M. Chavchavadze, Trans.). Ayris Press.. (In Russian).
Thompson, M. (2017). Rubbish Theory: The Creation and Destruction of Value. Pluto Press. https://doi.org/10.2307/j.ctt1rfsn94
Tremosa, L. (2024, April 30). Beyond AR vs. VR: What is the Difference between AR vs. MR vs. VR vs. XR? Interaction Design Foundation. https://www.interaction-design.org/literature/article/beyond-ar-vs-vr-what-is-the-difference-between-ar-vs-mr-vs-vr-vs-xr
Ursul, A. D. (2019). Informational nature of evolution and mastering the world: Conceptual hypothesis. Scientific and Technical Information. Series 2: Information processes and systems, 2, 1-8. (In Russian).
Wang, M., Zhang, Y., Wang, A., Gan, Z., Zhang, L., & Kang, X. (2025). Soft neural interface with color adjusted PDMS encapsulation layer for spinal cord stimulation. Journal of Neuroscience Methods, 417, 110402. https://doi.org/10.1016/j.jneumeth.2025.110402
Westfahl, G. (2013). William Gibson. University of Illinois Press. https://doi.org/10.5406/illinois/9780252037801.001.0001
Westfahl, G. (2025). Societies in Space: Essays on the Civilized Frontier in Film and Television. McFarland.
Westfahl, G., & Yuen, W. K. (Eds. ) (Eds.). (2011). Science Fiction and the Prediction of the Future: Essays on Foresight and Fallacy. McFarland.
Wheeler, J. A. (2018). Information, Physics, Quantum: The Search for Links. In A. Hey (Ed.), Feynman and Computation (pp. 309–336). CRC Press. https://doi.org/10.1201/9780429500459-19
Wiener, N. (1983). Cybernetics, or Control and communication in animal and machine (G. N. Povarov, Ed.; I. V. Soloviev & G. N. Povarov, Trans.; 2nd ed.). Nauka. (In Russian).
This work is licensed under a Creative Commons Attribution 4.0 International License.