The article examines the ASMR phenomena through the perspective of early USSR philosophy of technic, especially, of the constructivist movement (Gan, Ginzburg) and of works of film director Dziga Vertov. Autonomous sensory meridian response (ASMR) is a tingling sensation that typically begins on the scalp and moves down the back of the neck and upper spine. The aim of research is to reconstruct the notion of «movement», «machine» and «technique» in constructivist writings and to transfer this notion on contemporary media culture. For the analysis authors use ASMR videos on Youtube in order to discover new possible connotations of the term «movement» in a constructivist perspective. The ASMR phenomena could be considered as a merge of Haraway’s cyborg metaphor and the constructivist conception of domestic life, movement and technique.
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