The article raises the problem of the ecology of a human being in a digital reality, namely, the issue of caring for a resource accessible to any person living in new conditions. The aim of the study is to substantiate the need for a transition from the behavioral design as well as the corresponding ethological paradigm to the existential design, involving a more responsible and careful approach to ecology and ethics in human capital management in the context of cognitive capitalism and digitalization of life. In the modern world it is often the question of productivity growth and technological advancement. Meanwhile, the question of human capacities and incapacities (mental, physical, behavioral) does not arise. Taking into account the absence of a caring attitude towards human capacities, this resource will never go turn into human capital. The research demonstrates that the design of digital media allows the use of the available human resources more properly if technical requirements of speed, quantity, simplicity are changed in compliance with existential requirements (changes in the subject of herself/himself, not in the objects of her/his activities) increasing his/her role, ethical meaning, feeling of presence in the event, tracking the results of actions and a deeper awareness of the results. The article is aimed at media philosophers, anthropologists and theorists of digital culture.
Agamben, J. (2012). The Open. Moscow: Russian State University for the Humanities. (In Russian).
Agamben, J. (2019). The Kingdom and the Glory: For a Theological Genealogy of Economy and Government. Moscow, St. Petersburg, Russia: Publishing House of the Institute of Gaidar, Faculty of Liberal Sciences and Arts, St. Petersburg State University. (In Russian).
Arendt, H. (2017). Vita Activa, or On the Active Life. Moscow: Ad Marginem Press. (In Russian).
Augustine, the Blessed. (1998). About the City of God. In Works in 4 volumes (Vol. 3). St. Petersburg; Kiev: Aletheia. UCIMM Press. (In Russian).
Barth, R. (1994). Literature and meaning. In R. Barth, Selected works: Semiotics, Poetics (pp. 276–296). Moscow: Progress Publishing Group, Univers. (In Russian).
Benjamin, W. (2002). The Origin of German Tragic Drama. Moscow: Agraf Publ. (In Russian).
Benjamin, W. (2012). Capitalism as a religion. In I. Chubarov & I. Boldyrev (Eds.), The doctrine of similarity. Media aesthetic works. Selected articles (pp. 99–107). Moscow: Russian State University for the Humanities. (In Russian).
Boothroyd, D. (2009). Touch, time and technics: Levinas and the ethics of haptic communications. Theory, Culture and Society, 26(2–3), 330–335. doi: 10.1177/0263276409103123
Brueckner, P. (2011). Perpetual Euphoria: On the Duty to Be Happy. St. Petersburg: Ivan Limbakh Publishing House. (In Russian).
Bush, V. (1991). As We May Think. The Atlantic Monthly. In J. Nyce & P. Kahn (Eds.), «As We May Think». From Memex to Hypertext: Vannevar Bush and the Mind’s Machine (pp. 85–112). London: Academic Press.
Derrida, J. (2006). Geschlecht II: Heidegger's Hand. In M. Heidegger, What is Thinking? (pp. 263–315). Moscow: Publishing House «Territory of the Future».
Détienne, M., & Vernant, J. P. (1974). Les ruses de l’intelligence [The wiles of intelligence]. Paris: La métis des Grecs. Flammarion (In French).
Elo, M. (2012). Digital finger: Beyond phenomenological figures of touch. Journal of Aesthetics & Culture, 4(1), 1–12. doi: 10.3402/jac.v4i0.11511
Flusser, V. (2016b). Is there an ethics of industrial design? In V. Flusser, On the state of affairs. Small design philosophy (pp. 75–79). Moscow: Ad Marginem Press. (In Russian).
Flusser, V. (2016a). Non-Thing II. In V. Flusser, On the state of affairs. Small design philosophy (pp. 118–123). Moscow: Ad Marginem Press. (In Russian).
Fogg, B. J. (2002). Persuasive Technology: Using Computers to Change What We Think and Do. Burlington, Massachusetts: Morgan Kaufmann.
Freud, Z. (1995). On making fire. In Z. Freud, Artist and Phantasy (collection of works) (pp. 339–342). Moscow: Republic. (In Russian).
Gebauer, G. (2013). The Body Made by Machines, and Body-Making Machine. Logos, 95(5), 97–107. (In Russian).
Hallnaes, L., & Redstroem, J. (2001). Slow Technology: Designing for Reflection. Personal Ubiquitous Computing, 5(3), 201–212. doi: 10.1007/PL00000019
Harrari, Y. N. (2020). Homo Deus. A brief history of the future. Moscow: Publishing House Sinbad. (In Russian).
Heidegger, M. (2006). What is Thinking? Moscow: Publishing House “Territory of the Future”. (In Russian).
Husserl, E. (1952). Ideen zu einer reinen Phaenomenologie und Phaenomenologische Philosophie. Zweites Buch: Phaenomenologische Untersuchungen zur Konstitution. Haag: Martinus Nijhoff.
Jacobson, R. (1975). Linguistics and Poetics. In M. Ya. Polyakov (Ed.), Structuralism: pros and cons. Collection of articles (pp. 193–230). Moscow: Progress Publishing house. (In Russian).
Kantorovich, G. (2013). The King's Two Bodies: A Study in Medieval Political Theology. Moscow: Gaidar Institute Publishing House. (In Russian).
Kittler, F. (2009). Optical Media: Berlin Lectures 1999. Moscow: Logos Publ.; Gnosis Publ. (In Russian).
Landes, D. A. (2007). Le Toucher» and the «Corpus» of Tact: Exploring Touch and Technicity with Jacques Derrida and Jean-Luc Nancy. Contact!: The Art of Touch / L’Art Du Toucher, 47(3), 85–92. doi: 10.1353/esp.2007.0052
Latour, B. (2006). Where are the missing masses? The sociology of a few mundane artifacts. In V. S. Vakhshtein (Ed.), Sociology of things. Moscow: Publ. House “Territory of the Future”. (In Russian).
Lenkevich, A. S. (2019). On the Way to Media Esthesis: Production of Presence in Computer Games. International Journal of Cultural Research, 34(1), 20–33. doi: 10.24411/2079-1100-2019-00002 (In Russian).
Manco, J. (2019). Ancestral Journeys: The Peopling of Europe from the First Venturers to the Vikings. Moscow: Languages of Slavic Сultures Publ. (In Russian).
Manovich, L. (2017). Theories of Soft Culture. Nizhny Novgorod: Red Swallow. (In Russian).
Merleau-Ponty, M. (1999). Phenomenology of Perception. St. Petersburg: Juventa, Science Publ. (In Russian).
Nikolaeva, Zh. V. (2016). Slow life. A New Philosophy of Slowness. Observatory of culture, 1(1), 24–30. doi: 10.25281/2072-3156-2016-1-1-24-30 (In Russian).
Polanyi, K. (2014). The Great Transformation: The Political and Economic Origins of Our Time. St. Petersburg: Aletheia. (In Russian).
Pshera, A. (2017). Internet of Animals: a new dialogue between humans and nature. Moscow: Ad Marginem Press. (In Russian).
Schwab, K. (2018). Shaping The Fourth Industrial Revolution. Moscow: Eksmo Publ. (In Russian).
Sengers, P., Boehner, K., David, S., & Kaye, J. (2005). Reflective Design». In O. W. Bertelsen, N. O. Bouvin, P. G. Krogh., & K. Morten (Eds.), Proceedings of the 4th Decennial Conference on Critical Computing: Between Sense and Sensibility (pp. 49–58). Aarhus, Denmark: ACM.
Vakhstein, V. (2017). Reassembly of Daily Life: drones, elevators and the PKM-1 project. Logos, 117(2), 2–48. doi: 10.22394/0869-5377-2017-2-1-44 (In Russian).
Yampolsky, M. (2019). Image. Lectures. Moscow: New Literary Review. (In Russian).
This work is licensed under a Creative Commons Attribution 4.0 International License.